learner response

1) Type up your feedback in full 

WWW: good knowledge on question 3
EBi: more detailed answers need ans stronger paragraphs 

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment (even if you got full marks for the question).

Q1) Sci-fi genre - silver symbol alludes to comic books/Marvel universe. Female on the left suggets martial arts of kung-fu movies, which is reinforced by the helicopter and the male in the background in a mid-air kick.

Q2) Branding on Poster and DVD package.

Q3) Representations portray both sides. Favouring the West - Capitalist, supermarket scene. Hero is East German reflecting communist and socialist valued.

3) The first question demanded a response using postmodern terminology. Write a definition here of the three main terms:

Bricolage: The difference between old and new texts.
Pastiche: A style that imitates another work or period.
Intertextuality: Referencing other media texts in a media product.

4) The second question was on the film industry. Write down two points from the mark scheme about Chicken's promotion and distribution that you didn't include in your answer. 


Micro budget film struggle when blockbusters are dominating the global market as they are owned by major conglomerates.

Promotion included a combination of traditional methods of trailer and poster, but aspects of new/digital media with social media and BBC's Mark Komode review online.

5) Look over your mark, teacher comments and the mark scheme for Question 3 - the 25 mark essay question on your TV Close-Study Products. Write a complete essay plan for this question based on the suggested answers in the mark scheme. Make sure it is an extensive, detailed plan focused on the question (representations) and offering specific references to Capital and Deutschland 83 for each section. Try and cover the two texts equally if you can and aim to plan around 5-6 paragraphs in total.


How people attribute their wealth and happiness to the property market. Talk about financial crash in 2007-8, time period of show was 2015 (property value rising). Remark of Petunia(pensioner), homeowners millionaires, Iqbal family reply 'oh so not real millionaires'. Diverse culture of the street, immigration issues, illegal workers. Iqbal family say very British traditional things, in trouble with his wife, classic humour in a British show.  

Stereotypes in the show. Younts (banker family) rich, white, middle class, snobbish, 'you'd be surprised how far a million actually goes. Rest of the residents would have their lives changed if they had that. Gender age gap in the banking industry. Most of them white, middle aged, barely any women seen. Rise in feminism and equality of the amount of sexes in the workplace rising in 2015. So may not be that accurate, no signal of women working in banking industry, no signs of feminism being promoted which was prominent in 2015.

Show can be seen as having left-wing bias. Promote illegal workers in a positive way, Daily Mail - a right-wing newspaper - would say otherwise. But does promote capitalist values, which is a positive - right-wing ideology. Show has balance? Cultural context of people having to work long hours when living costs rise in London. Show doesn't full reflect true representations as it sees everyone in a positive way.

Representation of East and West. Differences in social living standards. Coffee a luxury in West but commodity in East. Martin's parent is surprised when she receives it from her sister. Culture of music. Western music both portrayed in East and West. Sweet Dreams played in supermarket scene. But exaggeration by using Pastiche - postmodernism - representations not real when trying to curate the time period as exaggerated. Also how classical music is even a luxurious study in the West but not seen in the East.

Capitalist values in West and the differences in the East shown by Martin as he is from a communist and socialist background. Karl Marx influential in the East, Martin lets the student keep the book. This shows the luxury of education, where books are hard to find in the East and expensive, so they have to buy them on the black market.

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