statement of intent


I intend to produce a horror film trailer that is approximately 90 seconds long. For the trailer I intent to use horror movie conventions such as suspenseful music, low key lighting and fast paced editing. The element of repetition (Neale) will enable my production to be recognized as horror; I will include equilibrium and disequilibrium (Todrov) however my trailer will end on a cliff hanger, so the audience is motivated in order to identify the new equilibrium. The trailer will hint at the narrative which involves, a group of teenagers who are currently in high school and one of them experiences supernatural presences after reading a book- I will be using a copy of hunger games book which I will damage to add to the horror effects. I will avoid giving away too much information in my trailer as that would cancel out any enigma codes.   

The camerawork is crucial for my type of production as it will not only convey the genre but also my narrative to an extent. I will be including a lot close ups as well as medium shots, high angle shots and low angle shots, I have been inspired by the use of camera work in the movie "The Babadook” this type of camerawork will make the audience limited to what they see, this will cancel out dramatic irony and will engage the audience more with the characters so the audience is able to form personal relationships. Another way I can build narrative is by using Barthes narrative theory by using voice overs as an action code and the silence from other characters as an enigma this will add to the suspense.  

I will be dressing my actors in casual clothing, also showing brands such as nike or adidas as this will increase the chances of the audience members engaging with the characters, the reason I will be focus a lot on the audience relating with my character so they that imagine themselves as the character therefore feel their fear, heightening the horror experience.

My target audience for this production will be teenagers/young adults; 15-25 years old. This demographic will be targeted through my cast who share the same age I will also be reflecting diversity through my cast which will make the target audience feel represented. The selection of demographic (C2DE) will be targeted as I believe these groups will enjoy my production the most and they are able to identify with the character the most.

I believe people who enjoyed The Babadook and The visit will enjoy my production as they are both are thriller/horror. I believe that BFI would be interested in funding my project and give my movie a 15 rated certificate, as the Bfi is known to fund low budget films and support young filmmakers. To promote my film I will be advertising through 3 film posters as well as posting the trailer on YouTube. I will also promote the movie through on social media such as Facebook, Twitter and Instagram, as my target audience is young adults this type of promotion will be the most beneficial for me as it is effective and cheap.

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